About Us
Welcome to Aurix Fume, a modern Bangladesh-based perfume brand operated by Identic Apparel Ltd. We are committed to delivering premium-quality fragrances with contemporary scent profiles at reasonable prices, making refined and long-lasting perfumes more accessible to everyone.
Founded on 1 July 2025 by Rifat Mia, Aurix Fume began its journey as an online fragrance brand with a simple vision—to provide distinctive, high-quality, and long-lasting perfumes through a seamless digital shopping experience.
Our Story
Aurix Fume started through an e-commerce website and social media platforms, where a small collection of fragrances was initially introduced and promoted online. With growing customer trust and a positive response from Facebook-based sales, the brand gradually expanded its operations and moved towards its own fragrance development and production system.
By developing in-house formulation and production capabilities, Aurix Fume gained greater control over fragrance quality, scent composition, performance, and production standards. This approach allows us to offer premium perfumes at competitive and affordable prices while maintaining consistency across every fragrance collection.
Today, Aurix Fume continues to grow as a trusted online and retail fragrance destination for customers across Bangladesh.
Every fragrance is carefully developed to reflect modern perfume trends while offering a memorable scent experience, lasting performance, and everyday versatility.
In-House Production Excellence
One of the key strengths of Aurix Fume is our strong focus on self-production. Most of our fragrances are developed and produced through our own production process rather than relying entirely on third-party outsourcing.
This allows us to:
● Maintain strict quality control
● Ensure premium fragrance composition
● Develop unique and modern scent profiles
● Offer high-quality perfumes at affordable prices
Online & Physical Shopping Experience
Aurix Fume operates both online and through a physical outlet to provide customers with a complete fragrance-shopping experience.
Our official outlet is located at:
Sector 14, Road 15, House 02 (BIT School Opposite), Uttara, Dhaka-1230, Bangladesh
From our operational base in Uttara, Dhaka, we serve customers all across Bangladesh through our online platform and nationwide delivery service.
Customer Commitment
Customer satisfaction remains at the center of our business philosophy. We continuously focus on improving our fragrances, services, and customer experience to build long-term trust and loyalty.
We proudly offer:
● Nationwide delivery across Bangladesh
● Responsive customer support
● Convenient online ordering
● Easy communication through WhatsApp, Messenger, phone calls, and website support
Our dedicated support team is always ready to assist customers at every stage of their fragrance-shopping journey, from selecting the right scent to receiving their order.
Proudly Bangladeshi
As a Bangladesh-based perfume brand, Aurix Fume proudly contributes to the country’s growing fragrance and e-commerce industry. We believe in supporting local production, encouraging creativity, and representing modern Bangladeshi entrepreneurship through quality-driven fragrances and customer-focused service.
Our Vision
Our vision is to become one of Bangladesh’s leading perfume and lifestyle brands by continuously innovating, maintaining exceptional fragrance quality, and creating meaningful connections with our customers.
At Aurix Fume, perfume is more than a fragrance—it is confidence, identity, emotion, and self-expression.